Cremation Innovations Event: Quick Tips & Watch the Recording 👀

Cremation Innovations 2025, hosted by Kates-Boylston Publications, brought together funeral professionals from around the country for a forward-looking virtual event aimed at helping firms thrive in a rapidly shifting market. Our very own Brent Thorson, Client Success & Growth Manager at LifeArt, hosted a session which provided clear, actionable strategies for helping cremation-offering funeral homes stand out in a competitive landscape.

Titled “Cremation Innovation: 5 Ways to Catapult Your Firm Ahead of Your Competition” Brent’s talk offered real-world insight and practical ideas for engaging today’s cremation families - not just in your funeral home, but before they walk in the door as well. 

Furthermore, Brent went on Kates-Boylston’s Funeral Service Insider: The Podcast to speak more about his presentation at the event with Tony Russo. There he highlights the disconnect between a funeral home's reputation for service vs their visibility as cremation providers. Below are some key takeaways from what he shared.

Cremation is #1 But Families Don’t Know What’s Possible

Cremation now accounts for over 60% of U.S. dispositions (predicted to grow to 84% in 2045), yet many families still choose direct cremation without any service, not because they prefer it, but because they don’t know what else is possible. Many times they walk in already chosen direct cremation beforehand and then aren’t shown anything different.

Takeaway: Show families all the cremation options you offer. You have the unique opportunity to educate your families on their choices and the result will be more services and add-ons. Extra tips in the recording!

Be Known for Best Service AND Cremation Service

Funeral directors take pride in the high level of service they offer and it’s what brings families back to them. But do all families know this service is offered? Brent talks about a New York cremation presentation he attended, where it turned out that 70% of families in the area surveyed didn’t even know their local funeral home offered cremation.

Takeaway: It’s simply not enough to hang your hat on best service today. The firms that have an online presence that attracts researching families and make themselves known for cremation win. Is it time to do more with cremation? LifeArt can start the cremation conversation differently - we guarantee it!

Take Advantage of Search Numbers and Offer Options Families Want

More families than ever are turning to Google to find cremation options. 

• 590,000+ Americans search every month for cremation
• 300,000+ Americans search every month for personalized funeral options
• 330,000+ Americans search every month for eco-friendly options 

These numbers show that cremation providers should be asking themselves a few questions, such as: “Does my website have cremation content that attracts and lets families know about my cremation services?” “Am I offering cremation options that families are searching for?” (Including LifeArt, a more personal and eco-friendly option).

Takeaway:  The opportunity is out there for more cremation calls. By making cremation more visible on your website, and adding the options families are searching for, you can drive more traffic to your funeral home.

Want to see the number of people searching in your local area?

👤Click here to get your personalized options search numbers in YOUR community.

🌿Click here to see how many people in your area search for eco-friendly funeral options.

All in all be the Best Known for Cremation Service

With all these key points and more, many left Brent’s Cremation Innovations talk with new ideas and strategies for becoming the best known in their area for cremation and driving more cremation calls to their door.

🎥If you missed the event or want to revisit Brent’s talk, you can watch the recording here.

🎤Or listen to Brent’s post-event podcast here.

Let’s keep the cremation conversation going.